Store concept

An essential yet contemporary atmosphere defines the ARMANI EXCHANGE concept.

The focus lands on the simplicity and refinement of the materials used: wood, stone and contrasting dark elements which linearity is an immediate reference to Armani’s world and to his characteristic style.

Technology merges with the sophistication of the Armani style through an illuminated black fascia that creates a dynamic and striking effect, enhancing the brand's identity.

Monobrand

Shop in Shop

Pop up